The first generation of Pop!s – then called Funko Force 2.0 – debuted at SDCC 2010. The characters included a blue Batman, metallic blue Batman, metallic Black Batgirl, and glow-in-the-dark Green Lantern, and were packaged in plastic clamshells. Pop!s as they are known today were formally introduced shortly thereafter, at New York Toy Fair in 2011.